Nissan rolled the dice when it introduced the full-size Titan pickup to the U.S. market, and with an outstanding result. Even though the Toyota Tundra is often thought of as "full-size," it's actually more of a "7/8th-scale" vehicle, while the Titan has the size and power to match the larger trucks from Dodge, Chevrolet and Ford. Nissan has successfully lured buyers who use their trucks as both daily drivers and weekend warriors. And Nissan has also targeted women and business professionals as potential new truck buyers.